Store knowledge: train an AI chatbot on your website, files and catalog

Store knowledge is everything your assistant is allowed to answer from: your website, your files, your product catalog and the answers you write yourself. If something is not in your knowledge, the assistant says so and hands the chat to your team instead of guessing.

Most of what customers ask is already written down somewhere, in a product page, a shipping policy or a size chart. Store knowledge brings all of it into one place the assistant can search in seconds.

What can you add?

How does the website import work?

• Paste your address and the import reads pages from your sitemap and links.
• It recognises Shopify, Haravan, Sapo, WooCommerce, Magento and Pancake storefronts, product data marked up on the page (JSON-LD) and llms.txt files.
• It respects robots.txt, never opens cart, checkout, account or search pages, and skips duplicates.
• Product and listing pages become your product list, so the assistant can search products and quote prices and stock.
• Crawl rules let you exclude paths (such as /blog/), follow only some paths (such as /collections/) or never fetch a path. Blog and news pages are optional and need the Pro plan.
• You can start testing with the pages already imported while the rest of the site keeps importing.

Each plan caps the pages and products imported per website; above the cap you choose which pages to keep. The pricing page lists the caps.

How does knowledge stay up to date?

• Websites are re-checked weekly on the Free plan and daily on Pro and Business.
• Price and stock read from your website are re-checked the moment a customer asks about them.
• If a policy page changes money or time terms, such as refunds, fees or delivery days, the new version waits for your approval before the assistant uses it.
• Every version is kept, so you can restore an earlier one.

Let the assistant draft your business profile

The business profile advisor reads your store data and a web search, then suggests what you sell, who you sell to, your locations, shipping, returns, warranty and payment methods, things the assistant should never say, when to hand off and which tone to use. You confirm or edit each suggestion before it is used.

What the assistant does with your knowledge

• Searches products, shows their details and checks stock.
• Answers policy, shipping and FAQ questions in your tone.
• Records booking requests for appointments, tables or rooms, which you confirm or decline.
• Guides ready-to-buy customers to your order step and alerts your team.

It does not create or confirm orders or take payment, and orders are not synced from any store. For TikTok Shop orders, customers can check order status in chat after confirming the last 4 digits of their phone number.

Fix a wrong answer at the source

When an answer is wrong or missing, fix it from Improve answers and the correction joins your knowledge. The guide to writing good knowledge shows how to phrase answers well, and private preview lets you check them before customers do.